CATALOGUE
Organise the catalogue
Categories, filters, product pages and navigation should help people find and compare products without adding complexity.
E-COMMERCE
E-commerce designed around products and people
I design the structure, shopping experience and frontend around how your catalogue needs to work and how people should find, assess and buy products.
THE STARTING POINT
When selling online gets complicated
An e-commerce shop can have plenty of products and still make purchasing difficult. Unclear categories, weak product pages, ineffective filters or a checkout full of friction can undermine the experience before a sale even happens.
Design starts with the catalogue, purchase flows and the business’s operational needs, not with a platform to install.
An e-commerce shop is a system, not a storefront
PURCHASING
Reduce friction in the buying journey
Cart, checkout, payment and confirmation are designed as one connected flow, with clarity, accessibility and continuity in mind.
E-COMMERCE
What the service covers
Shop UX design, frontend development and integrations shaped around the catalogue, purchase flows and operational needs.
PURCHASE FLOW — E-COMMERCE
The purchase journey
Catalogue
categories · filters · search
Product page
information · variants · CTA
Cart
summary · quantities · costs
Checkout
details · shipping · validation
Payment
methods · security · confirmation
Confirmation
order · feedback · next step
PROJECT FLOW
From discovery to go-live
Discovery
business · catalogue · requirements
Shop Architecture
categories · filters · navigation
UX/UI
product page · cart · checkout
Frontend Development
components · interactions · integrations
QA
purchasing · responsive · accessibility
Go-live
deployment · checks · final flows
PROJECT OUTPUTS
What you receive
The structure, interfaces and checks that bring the designed purchase journey to life.
Shop structure
- Catalogue structure
- Categories
- Filters and navigation
Product experience
- Product pages
- Variants
- States and CTAs
Purchase flow
- Cart
- Checkout
- Payment and confirmation
Development
- Implemented frontend
- Components
- Planned integrations
Quality
- QA of key flows
- Accessibility checks
- Technical SEO and responsive review
Delivery
- Shop ready to go live
- Deployment
- Agreed configuration and handover guidance
SERVICE SCOPE
What the service covers
INCLUDES
- Shop architecture
- UX for purchase flows
- Product pages and category structure
- Cart and checkout flow
- Frontend development
- Responsive design
- Integration of the agreed initial catalogue
- Integration of planned payment systems
- API and third-party service integrations when needed
- Baseline technical SEO
- QA of key purchase flows
DOES NOT INCLUDE
- Bulk catalogue uploads
- Product photography
- Product page copywriting
- Ongoing catalogue management
- Advertising
- Order management
- Customer care
TECHNICAL CHOICES
The platform is chosen around the project
Technology depends on the catalogue structure, required integrations and how the business needs to manage products, orders and content.
Custom frontend, a CMS or headless commerce, APIs and payment services are assessed against the shop’s actual requirements. No platform is chosen by default.
WORKING TOGETHER
How we work together
- 01
Analysis
We review the catalogue, goals, flows and operational needs.
- 02
Design
We define the shop architecture, UX/UI, cart and checkout.
- 03
Development
I build the frontend and integrations, with accessibility and performance in mind.
- 04
Testing and launch
We check purchase flows, prepare deployment and complete final checks.
COLLABORATION
When additional expertise is needed
For work such as branding, copy, product photography or advertising, I can collaborate with independent specialists when the project calls for it.
When a project requires complementary expertise, I can work alongside the professionals of Mitha Creative, with clear roles and responsibilities throughout the project.
Discover Mitha Creative
E-commerce questions
How long does an e-commerce project take?
Timing depends on the catalogue, number of templates, integrations, content and flow complexity. We define the schedule and stages before work begins.
Can I manage products and content myself?
Yes. When included in the project, I configure a management system suited to the catalogue and operational workflow.
Do you upload all the products?
The initial catalogue setup is defined in the project scope. Bulk uploads and ongoing management are excluded unless agreed separately.
Is the checkout designed as part of the service?
Yes. Cart, checkout, payment and confirmation are part of the service’s core UX flows.
Is SEO included?
Baseline technical SEO for structure, metadata, semantics, performance and technical indexing is included. Editorial SEO and ongoing ranking work are not.
Can you integrate external services?
Yes. API or third-party integrations can be planned when they are needed and technically compatible.
What happens after launch?
The shop belongs to the client. Any follow-up support and maintenance can be arranged separately.
LET’S TALK ABOUT YOUR PROJECT
Planning an e-commerce shop?
We can start with your catalogue, the buying journey and what your business actually needs to manage. The scope and quote depend on your goals, required features and the project’s complexity.