REVIEW
Analyse before making changes
UX, information architecture, content and key user flows are reviewed to identify friction and what no longer supports the project’s goals.
REDESIGN
Rethink what exists without starting from scratch
I review structure, content, user flows and interface to understand what no longer works and redesign only what is needed.
THE STARTING POINT
When a website is still there but no longer works as it should
A website can remain online while only doing part of its job. Confusing navigation, disorganised content, unclear hierarchy or dated interfaces can make the experience harder without necessarily requiring a complete rebuild.
Redesign starts with what is already there: I review issues, constraints and strengths to decide where to intervene and in what order.
Understand the problem before redesigning
PRIORITIES
Redesign with clear priorities
Not every issue has the same impact. Changes are prioritised by usefulness, urgency and fit with the project, avoiding purely cosmetic updates.
REDESIGN
What it includes
A review and redesign process that starts with the existing website and defines what to keep, improve or rethink.
REDESIGN REVIEW — PRIORITY MATRIX
Issue · impact · priority · intervention
Illustrative examples of issues a review may uncover, not findings from a specific client audit.
| ISSUE | IMPACT | PRIORITY | INTERVENTION |
|---|---|---|---|
| Unclear navigation | Content is difficult to find | High | IA and navigation review |
| Weak hierarchy | Reduced scanning and comprehension | High | Content hierarchy + UI redesign |
| Fragmented user flow | Unintuitive journeys | Medium | Flow review + simplification |
| Inconsistent interface | Disjointed experience | Medium | UI system + component consistency |
| Weak responsive behaviour | Compromised mobile use | High | Responsive redesign |
| Technical issues | Reduced performance or accessibility | To assess | Technical review |
THE PROJECT JOURNEY
From review to implementation
Audit
existing website · issues · constraints
Priorities
impact · urgency · opportunities
Information Architecture
structure · hierarchy · user flows
UI Redesign
interface · responsive · components
Technical Alignment
accessibility · performance · feasibility
Delivery
final design · roadmap · possible development
THE OUTCOME
What you get
Review
- review of the existing website
- identified issues
- strengths to preserve
Priority map
- issues ranked by impact
- priorities
- recommended interventions
Information architecture
- updated structure
- hierarchy
- key user flows
UI redesign
- redesigned interfaces
- responsive behaviour
- core components
Technical direction
- accessibility guidance
- performance considerations
- technical feasibility
Roadmap
- what to do and in what order
- what can be retained
- what needs development
SERVICE SCOPE
What the service covers
INCLUDES
- UX review of the existing website
- Information architecture review
- Review of key user flows
- Usability issue identification
- Content hierarchy review
- UI redesign
- Responsive review
- Technical guidance on priorities
- Intervention roadmap, when included
DOES NOT INCLUDE
- Full rebranding
- New content production
- Frontend development, unless included in the agreed scope
- Ongoing maintenance
- Editorial SEO
- Advertising
TECHNICAL FOUNDATION
Not everything needs to be rebuilt
Redesign can focus on structure and interface or extend to development, depending on the current state of the project and the quality of its technical foundation.
Before changing technology, I assess whether the existing setup can be kept, improved or needs a deeper review.
HOW I WORK
How we work together
- 01
Review
Existing website, issues, goals and constraints.
- 02
Priorities
Defining the changes that are actually needed.
- 03
Redesign
Structure, UX/UI and responsive behaviour.
- 04
Implementation
Delivery of the redesign or development, when included in the project.
FAQ
Frequently asked questions
Does the whole website need to be rebuilt?
Not necessarily. Redesign starts with what already exists to understand what to keep, improve or rethink.
Does redesign only mean changing the visuals?
No. It can involve structure, information architecture, user flows, hierarchy, UX/UI, responsive behaviour and technical priorities.
Is development included?
That depends on the agreed scope. Redesign can be delivered as a design project or followed by frontend development.
Can I keep my current technology?
Yes, when the technical foundation is suitable. It is assessed before deciding whether to keep, improve or replace it.
Do you review accessibility?
Key accessibility issues can be considered during redesign. A full Accessibility Audit has its own dedicated scope.
Is SEO included?
Technical implications of structure, semantics and performance are considered. Editorial SEO and content strategy are not included.
How long does a redesign take?
It depends on website size, depth of review, number of templates and whether development follows.
LET’S TALK ABOUT YOUR PROJECT
Does your website need a rethink?
We can start with what already exists and identify changes that can improve its structure, experience and usability. The scope and quote depend on your goals, required features and the project’s complexity.